The power woman that emerged out of the 60s, before the feminist revolution reach it’s peak began when Betty Friedan published The Feminine Mystique in 1963. The book was the first to give women the idea that they needed a new way of expressing themselves which didn’t involve cooking, cleaning or watching the children. It all started with Betty! But it was also inspired by the civil rights movement and the sexual revolution with the invention of the birth control pill. Crossing the boundary of wearing a less restricted bodice and a shorter hemline an increasing number of married women started to enter the work force. Fashion emulated the working woman’s new role.
With this decade I wanted to convey something that was ultra feminine yet refined and professional. Since women were entering the work force really for the first time, I wanted to represent that in the clothing. So, I thought of icons such as Brigitte Bardot and Jane Fonda who seemed to identify with those women and who paved the way for the even greater sexual freedom of the 70s.
This is the second part to the 1970s shoot. It takes inspiration from the feminist revolution, and icons such as Farrah Fawcett and Cher who taught us that is was ok to be different. It was ok to be a tall, dark, exotic brunette or to wear high rise short shorts! Cher and Farrah gained popularity in part to woman’s lib and the idea that women could have as much freedom as men. This shoot takes that idea one step further to represent a woman who is strong, powerful and free. She’s proud of herself, her body and her new found freedom!